Submit your Letters of Intent to apply to FordLab 2023
Send your LOI in Word or PDF format only to firstname.lastname@example.org. In the subject line, include “FordLab LOI– [APPLICANT NAME].” LOI’s must be received no later than September 20, 2022, 5pm PT to be considered. Full application submissions are by invitation only, as a result of LOI panel review.
September 20, 2022, 5pm PT: Letters of Intent due
October 10, 2022: Invitations to submit a full application are sent
November 9, 2022, 11:59pm PT: Full applications due
For questions about the LOI or application process, please email email@example.com.
Letters of Intent (LOI)
The Ford has initiated a two-tier application format to minimize the work for applicants at the first stage. The Ford will consider Letters of Intent that reflect The Ford's commitment to Equity, Diversity, and Inclusion and bring people together for transformative arts experiences that inspire, empower and ignite cultural exchange. Upon review, selected applicants will be invited to submit a full application.
To be eligible you must be a Los Angeles-based independent artist, nonprofit organization, presenter, producer or producing collective interested in presenting in The Ford’s 2023 performance season, June through mid-October. Friendly reminder that programs cannot be fundraisers, award shows, require solicitations, or represent political issues. This includes Galas and/or any VIP Experiences.
LOIs must adhere to the indicated format. You must also submit work samples as detailed below.
In no more than two pages, using 11 point Arial font and one inch margins, provide a summary of your proposed event using the following format:
Salutation: Address letter to The Ford's FordLab Program Selection Committee
Paragraph 1: Applicant Information
Address the following:
Paragraph 2: Project Description
Describe your artistic vision for the event and walk us through the show from start to finish. Please include the following:
What artistic discipline is represented in the proposed work? (e.g., dance, music, opera, multidisciplinary work, theater, musical theater, folk and traditional arts, etc.)
What cultural or ethnic traditions are represented in the production? (If applicable)
Describe your event including title and proposed performers.
Describe the core audience for your proposed event. Please be specific and avoid generalizations such as “Los Angeles residents” or “fans of our work.” Consider geographic, cultural, ethnic, generational, and artistic affiliations of your core audiences and the approximate size of these groups.
Please include the total budget you estimate spending on the project and describe the various sources you will target to fund the project.
Paragraph 3: Why The Ford?
Address the following:
Paragraph 4: Production History
Address the following:
List at least two examples of an event you or your organization produced. Should be recent and as similar in size or scope to the proposed show as possible. Include venue name and audience capacity.
Describe how the project was financed and if it broke even or realized a profit or loss.
Work Samples and References
In no more than one page, using 11 point Arial font and one inch margins, provide work samples and references as follows:
Provide only web links (e.g. Youtube, Vimeo, Soundcloud, Flickr, etc.). Samples must either be of a previous production of the proposed event or events that are similar in scale and/or production quality. You may submit up to two video work samples, no longer than three minutes each. At least one sample should show the work of a fully staged production or concert. If you have rehearsal or workshop footage featuring an excerpt of the proposed program, please include it. Samples should feature the proposed artists/company/organization. Avoid including marketing/promo videos or edited montages, except for film or film festival trailers.
Provide two references that speak to your production experience. References should represent or be associated with venues, festivals, or other presenting entities. Underneath each reference, provide a short description of their relationship to your work. (Please remember to receive prior permission for your references.)
Proposed projects will be assessed by a selected review panel using the following criteria:
Artistic quality and proposal detail
Applicant’s background/experience producing performing arts events
An existing supportive core audience
Adaptability to The Ford’s stage, technical capabilities, and audience capacity
Alignment with The Ford’s mission