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  • LA Phil Launches Microsite Celebrating Incoming Music Director Gustavo Dudamel
  • Sep. 24, 2009
  • LA Phil Embraces Latest Technologies with Bravo Gustavo Online Game and App, Updated Website and Mobile Sites

    On September 24, 2009, the LA Phil launches a microsite celebrating the arrival of incoming Music Director Gustavo Dudamel. Introducing audiences worldwide to Gustavo in new and engaging ways, the comprehensive microsite, located at, features videos such as Gustavo’s first rehearsal with the YOLA Expo Center Youth Orchestra, the LA Phil’s video tribute “Welcome Gustavo,” and the press conferences unveiling Gustavo’s inaugural season and appointment as 11th Music Director of the LA Phil. Visitors can also take a multimedia journey through Gustavo’s life with tiling photographs, video and biographical text. The latest Gustavo-related news and newly recorded audio and video content will be added to the microsite as Gustavo’s exciting inaugural season progresses.

    The Gustavo microsite prominently features a brand-new interactive online game and iPhone application, Bravo Gustavo, designed by Hello Design to simulate the experience of conducting an orchestra. The Bravo Gustavo online game invites users to interact with Gustavo and the LA Phil performing Berlioz’ Symphonie Fantastique (music courtesy of Deutsche Grammophon). The Bravo Gustavo iPhone application adapts the mobile device into a conducting baton, utilizing the accelerometer to directly affect the overall tempo and note duration of the music – just like a real conductor.

    Updates to the LA Phil’s home page include the social network initiative which gives fans an opportunity to connect directly with the LA Phil, Walt Disney Concert Hall, the Hollywood Bowl, and the artists who perform at these iconic venues via major social networking sites, including Twitter, Facebook and MySpace.

    “These new media initiatives were developed to complement our efforts to make Gustavo and the LA Phil accessible to a global audience,” commented Deborah Borda, President of the Los Angeles Philharmonic. “The microsite, the online game and app, the mobile sites and our website are designed to provide a fun and interactive experience for music lovers of all generations using the latest technologies available.”

    The new mobile site, developed by Netbiscuits for the Hollywood Bowl, was launched at the beginning of the 2009 summer season. Exciting campaigns powered by Mozes, such as mobile list building, “pics to screen” and “text to win” contests, were launched. Fans had the chance to win backstage passes and commemorative wallpapers for Faith Hill, premium tickets for Plácido Domingo and Yo-Yo Ma, and signed memorabilia from Chick Corea, among many other exclusive prizes.

    The Los Angeles Philharmonic Association, under the exciting new leadership of Gustavo Dudamel, presents the finest in orchestral and chamber music, recitals, new music, jazz, world music and holiday concerts at two of the most remarkable places anywhere to experience music – Walt Disney Concert Hall and the Hollywood Bowl. In addition to a 30-week winter subscription season at Walt Disney Concert Hall, the LA Phil presents a 12-week summer festival at the legendary Hollywood Bowl, summer home of the Los Angeles Philharmonic and home of the Hollywood Bowl Orchestra. In fulfilling its commitment to the community, the Association’s involvement with Los Angeles extends to educational programs, community concerts and children's programming, ever seeking to provide inspiration and delight to the broadest possible audience.

    Hello Design is an interactive design agency creating intelligent, living systems for people to experience. Passionate about the interactive medium, Hello Design aims to build systems that are useful, usable, and desirable. From brand identities to immersive online experiences to touch-screen kiosks, Hello Design strives to innovate. Hello Design was founded ten years ago with one goal in mind – creating quality designs which build upon the strength of a brilliant idea and an eye for detailed follow through. Clients of Hello Design include Herman Miller, Sony, Callaway Golf, The Hammer Museum, SCI-Arc, and the Broad Foundations.

    Netbiscuits operates the world’s leading B2B web software platform for the creation, operation and monetization of mobile websites. It serves the mobile Internet programs for premium brands like Yahoo, MTV, and eBay, and leading agencies such as Razorfish, Isobar, and AdMob. Globally Netbiscuits delivers more than 1.3 billion mobile page impressions each month. Founded in 2000, the company has 85 employees in the USA, Germany, and Singapore. Netbiscuits is available as a web-based software service. At all tools, interfaces and mobile enabling technologies are provided to develop, publish, monitor, and monetize professional mobile web services. By using Netbiscuits, media companies, agencies, retailers, brand owners, developers, and service providers achieve a faster path to profit from their mobile Internet programs.

    Mozes is a leader in mobile engagement, used every day by some of the world's best-loved bands, brands, sports teams and organizations to build relationships with their fans through the mobile phone. Mozes helps our marketing partners in three ways: By providing a self-service web platform to create, deliver and analyze the effectiveness of mobile marketing campaigns; by providing strategic services that help our marketing partners to execute their mobile engagement strategy; and by providing in-venue services for live events, conferences and tours. Their customers benefit from a spam-free and consistent mobile experience they can trust, which results in increased participation, brand loyalty and ultimately more effective marketing campaigns.

    For more information visit:

    Los Angeles Philharmonic:

    Gustavo Dudamel’s official home page:

    Music courtesy of Deutsche Grammophon:

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  • Contact:

    Sophie Jefferies,, 213.972.3472